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A solid logo/brand can be the foundation for a company's success. The right combination of type and image can make you stand out from the competition in today's very competitve business world.
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- Personal
Your trademark should reflect you or your organization somehow. It should reflect you how you want to be seen by the world.
- Simple and Memorable
A simple logo is easy to remember and recognize making it extremely effective. If you can’t describe what a logo looks like then how will you be able to remember it.
- Effective without color
Color is secondary to shape and form. Always leave color until the end- if the logo doesn’t work in black it won’t work in color.
- Interchangeable/ Compatible
A logo should be designed with compatibility in mind. Vector is the best format for a logo because it allows the logo to be compatible with various mediums and work both vertically and horizontally.
- Scalable
A logo should be able to work at an inch in size
- Timeless
Longevity is key when brainstorming about logo design. You want your logo to be just as effective today as you do 20 or 60 years from now. A logo should be timeless
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